Jamón &Friends

Jose Sol Greeting His Majesty King Felipe VI

An unforgettable honour, carving Jamón Ibérico for His Majesty King Felipe VI of Spain, in the heart of London.

Spanish Ham Master with The Spanish Ambassador to the UK

It is an honour to collaborate with the Embassy of Spain in the UK.
We are deeply grateful to His Excellency José Pascual Marco, Spanish Ambassador to the UK, for his unwavering support and love for Jamón Ibérico.

Spanish Ham Master with Boris Johnson

In a post-Brexit world, Jamón remains a delicious form of diplomacy.

A Long-Lasting Friendship with Adrián San Miguel

From West Ham to Liverpool, and now at Real Betis... It’s been an honour to accompany Adrián San Miguel throughout his journey. We’re proud to call him not just a client, but a friend.
Always grateful for his support and good energy.

Sharing Jamón with Héctor Bellerín

After 15 years in this craft, we’ve met many amazing people, and Héctor is one of those who leaves you with a genuinely good feeling

With Chef James Tag (Manchester United), The Beginning of Everything

The Spanish Ham Master journey truly took off thanks to this man.
Chef James Tag gave us a chance when it mattered most, and we’ve never forgotten it.
A true professional, and someone we’ve learned so much from.

With Isaac Cabañas ...From Client to Mentor

From client to friend, and even partner — Isaac Cabañas has been a key figure in the international growth of Spanish Ham Master.
A true mentor in Asia and an example of how great relationships shape great projects.

Hollywood Moments... With Will Smith & Margot Robbie

We’ve had the honour of serving Jamón Ibérico to many Hollywood stars... even when cameras had to stay off.
But this moment with Will Smith and Margot Robbie was unforgettable.
Will’s energy and kindness won us over completely.

Serving Jamón Ibérico to Marco Pierre White

An unforgettable honour to carve for one of the most iconic chefs in culinary history.
A moment of pride, and a true meeting of gastronomic worlds.

With AbelLusa... A Partnership Built on Excellence and Friendship

Years of serving and advising Abel Lusa, a demanding client, a passionate lover of quality, and someone who never settles for less than excellence.
But above all, a great friend.
It’s an honour to work alongside a true ambassador of Spanish gastronomy in the UK, and one of its most respected voices.

With Eric Lanlard... From Pastry to Jamón

When one of the world’s top pastry chefs not only loves Jamón Ibérico… but dares to slice it himself, you know it’s a special moment.
Eric Lanlard brings elegance to everything, even the jamonero.

Spanish Ham Master Meets Gordon Ramsay

To bring Jamón Ibérico to the world, you need to speak with those who set the standard in gastronomy.
Training the team of one of the greatest chefs on the planet was an honour, and a crucial step in helping this product be understood and valued at the highest level.

De Madrid al cielo... Madrileños por el mundo!!!

As a proud madrileño, serving Jamón Ibérico at Wembley, and sharing it with President Ayuso and Mayor Almeida, was a moment I’ll never forget.
That day, the flavour of Spain was truly centre stage!!!

Cambio de Tercio team with Rafa Nadal

Carving jamón for legends doesn’t make you a legend... but it makes you admire them even more.

Jamón at the Champions League Final... With Florentino Pérez

Serving Jamón Ibérico at the Champions League final in Wembley was already an honour, but doing so with Florentino Pérez made it unforgettable.
A celebration of football, flavour and Spanish excellence on the world’s biggest stage.
Congratulations Presidente!!!

Honouring Raymond Blanc... 40 Years of Culinary Excellence

It’s an honour to collaborate with a chef of such prestige and vision.
Celebrating 40 years of two Michelin stars with Raymond Blanc was a privilege, and a testament to what passion and dedication can achieve.
Toutes mes félicitations amigo!!!

Wembley, Jamón & a Beautiful Reunion with Emilio Butragueño

Life has a way of bringing people back together in the most special places.
Emilio Butragueño was a classmate years ago of Jose Sol, and meeting him again at Wembley, this time carving Jamón Ibérico for him, and with Rodrigo Sol by our side, was a truly emotional moment.

An Evening of Jamón at Fabinho’s Home

It was a true pleasure to carve Jamón Ibérico at Fabinho’s home, surrounded by friends and warm hospitality.
Moments like this remind us that great food brings great people together.
Let's enjoy the Jamón!!!

Jamón in the Red Square... Moscow Memories

The jamón has taken us far... and few moments were as symbolic as this one in Moscow’s Red Square.
Carrying a piece of Spain through the heart of Russia, this photo marks an unforgettable chapter in the Spanish Ham Master story.

Jamón in Paris... A Taste of Spain in the City of Gourmets

Bringing Jamón Ibérico to Paris — the capital of fine food — is always an honour.
In a city that understands flavour, it’s a joy to share one of Spain’s most treasured culinary icons.

Spanish Ham Master at Royal Ascot

Royal Ascot marked a turning point for us.
After years carving jamón for distinguished guests, we now proudly serve from our very own Jamón Bar at Royal Ascot.
Whatever bet you place... jamón is always the winning horse.

Sharing Jamón at the World Petroleum Congress — Texas 2013

In 2013, we had the honour of serving Jamón Ibérico at the World Petroleum Congress in Texas — an event that brought together leaders from across the globe.
Bringing a taste of Spain to such a prestigious stage was an unforgettable experience.

Full Throttle Jamón — At MotoGP Silverstone

From Valencia to Barcelona and Silverstone, Jamón Ibérico has joined the world of MotoGP.
Serving it trackside during the British Grand Prix was a thrilling experience.
Because even at top speed, great flavour makes a pit stop.

10 Years, 400 Chefs & One Jamón... Korea Through Tradition

A decade of sharing Jamón Ibérico in South Korea, and over 400 chefs trained thanks to the incredible partnership with our friends at Iberko.
Standing with jamón in a temple is more than a photo, it’s a symbol of respect for Korean culture, and the deep connection we’ve built through flavour and learning.

Jamón on the Great Wall_Jose Sol

In 2023, our Jamón Tour took us across China, from Beijing to Shanghai, where we were welcomed with open arms and open palates.
Sharing Jamón Ibérico at the Great Wall was more than a milestone; it was a symbol of connection between cultures.
Spanish Ham Master proudly brought the finest ambassador of Spanish gastronomy to one of the wonders of the world.

From Spain to the Sky...Jamón in Hong Kong

Standing atop one of Hong Kong’s tallest towers, I couldn’t help but reflect on how far jamón has taken me.
From the heart of Spain to the heights of Asia, this journey has been a true privilege, and it all begins with a single slice.

Jamón Meets Formula 1 at Singapore Grand Prix

Bringing Jamón Ibérico to the Singapore Grand Prix was an unforgettable experience, speed, luxury and gastronomy in perfect harmony.
It was also the day we broke our own record for the number of hams carved.
When the world goes full throttle… so does Spanish Ham Master.

Spanish Ham at the BAFTAs... A Cultural First

A historic moment: the first time Jamón Ibérico was served at a British Academy event.
Spanish Ham Master was born to share not just a flavour, but a culture, and we’ve built that mission slice by slice.
From the cinema to the jamonero… we’re proud to make history through taste.

Jamón in Thailand... New Markets, Same Passion

It’s a true honour to bring Jamón Ibérico to iconic places around the world, and sharing this milestone in Thailand with my great friend Isaac Cabañas makes it even more special.
Opening new markets isn’t just about business… it’s about believing in flavour, culture, and long-lasting partnerships.

Jamón Ibérico in Seoul... A National Day to Remember

Celebrating Spain’s National Day at the Four Seasons Hotel Seoul, carving Jamón Ibérico alongside my dear friend Isaac Cabañas and the Spanish Ambassador to South Korea, Guillermo Kirkpatrick de la Vega.
A memorable evening where Spanish flavour met Korean hospitality.